A lot of folks are emailing me asking if DirecTV's new HD upgrade commercial with Beyonce' is any good, or is cheesy, or unnecessary.
I think it hits the mark. Guys are your primary target for this, and not too many guys are going to turn away from this spot or DVR past it. It gets the message across well.
DirecTV is fast approaching 90 HD channels now, and the quality is still remaining high. This week, the satcaster added MSG-HD and Fox Sports NY-HD, both full-time (NY Knick fans rejoice!).
Right now, cable is a distant, distant third and DISH is getting further and further behind in second place while it waits to launch new satellites early next year that will allow it to upgrade its offerings.
Wednesday, December 05, 2007
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