Golf drivers have always been black, or at least dark or silver, right?
Well, the golf company that does innovations -- or chances -- like few others is trying to turn that thought on its head.
Following the introduction of white putters, TaylorMade plans to unleash its new white R11 driver next month. Look for ads tapping a familiar Sesame Street song "One of These Things Is Not Like The Other" to start on the Golf Channel Jan. 3.
The ad will have children singing the song as some familiar dark drivers flash across the screen. Finally, the white R11 will pop up.
Is America ready for a white driver? Wonder how it look framed against the white ball.
Of course, TaylorMade is convinced it'll work. And the white putters are pretty cool.
“The R11 is the best driver we’ve ever made and it deserves something different,” said Bob Maggiore, vice president, brand and product marketing. “Golf marketing has become so cookie-cutter, and we felt it was time to move away from the pack. By creating a spot like this, we’ve shown how this driver’s stunning design, technology and performance clearly set it apart from the competition.”
Can't wait to see it.