Here's why your next umbrella should be a golf umbrella

On this dreary rainy Wednesday in Charlotte -- with prospects of another dreary rainy Thursday in the Queen City -- many of us are digging up our umbrellas.

As I walked uptown this morning, I was quite dry underneath TaylorMade Golf's new Auto Open Double Canopy umbrella.

First thing you notice is the gel handle. Instead of being pre-molded to fit some generic hand, this thing conforms to yours and is quite comfortable. When you let it go, like PlayDough or TempurPedic beds, the gel returns to form.

It's got a 68-inch footprint -- so your back side and your pants legs won't get wet unless you plop in a puddle -- and the company said this model can withstand hurricane force winds.

I don't know about that, but I had it out a few weeks ago when we had that run of really bad wind. To test the theory, I walked down the street -- in dead sunlight. One of my neighbors came outside and busted up laughing at me.

The wind didn't bother this model a'tall. It kept its shape.

Then I took a very popular large model umbrella that I keep in the back of my car and walked down the same neighborhood street. It folded inward, snapped and yours truly was out $50. Wasn't too happy about that either.

If you're a golfer, you know that golf companies, like TaylorMade and Nike and Callaway, have done some downright ingenious things like creating apparel that is thin and light yet keeps you awful warm in the cold or keeps the sweat off your body and keeps your cooler (even wearing dark colors) in summer.

Their rain gear is second-to-none in terms of keeping you dry. Even if you don't play golf, it's worth a visit to a local golf store to check out this technology. Those little yellow raincoats you buy have nothing on this.

And as far as umbrellas go, I won't think about getting anything else anymore.

No more inward-folding, snapping expensive umbrellas for me.

TaylorMade introduces new golf irons on live webcast

TaylorMade golf used a live webcast to introduce its new brand of golf irons Thursday.

Nice innovation from a company known for its innovation.

The new Burner 2.0 irons come about 18 months after the original model. The new ones are designed to help golfers hit the ball further, a problem for most of us, as well as making the golf clubs feel better when striking the ball, a problem with clubs that are designed for distance.

"We've succeeded at creating a better-performing iron with the Burner 2.0, which is just as long, easier to play and more refined in its feel and sound," said Bret Wahl, senior director of research and development for irons, wedges and putters. "Every Burner 2.0 iron is better than its predecessor and, when compared against the longest, best-selling iron we've ever made, that says something truly significant."

The Burner 2.0's two-toned "Burner Black" PVD finish is more durable and resists glare. TaylorMade claims its used improved weight distribution to help golfers launch the club higher easier, while still allowing golfers to be able to "work" the ball. That's golf speak for making it curve one direction or the other.

Each iron has a different face thickness, which allows for more control in shorter irons and ease with hitting longer irons. The top of the clubs are also of varying thickness. Shorter clubs will look thinner and longer clubs will be larger, making them easier to hit, and inspiring more confidence when looking down.

The new irons come with lightweight shafts to help increase swing speed. There's an 85-gram steel or 65-gram graphite shaft. A women's version is also available with a 55-gram shaft.

Multiple flexes are offered. Steel sets are $699, graphite $899. These go on sale Oct. 8.

We hope to test these and report back on what we find, but from the literature, they sound like a winner.

Click here for a demo video

TaylorMade golf to launch new product on the web at 3 p.m.

A few hours from when I write this, TaylorMade Golf Company, one of the industry tech leaders in product innovation, will introduce a new product via worldwide webcast. It will go live at 3 p.m. today

To see the new product, go to taylormadegolf and load the video presentation which should last 10 minutes. Be interesting if more companies did this.