The war for the next generation DVD may be nearing an end.
Warner Bros will be Blu-Ray exclusively beginning in May 2008. Currently, the studio releases high defintion movies on Blu-Ray and HD-DVD. Those two formats -- Sony behind Blu-Ray and Toshiba behind HD-DVD -- are in a VHS vs. Betamax fight for the living room.
Warner Bros. Chairman and CEO Barry Meyer said his company's Blu-Ray switch is a "strategic decision focused on the long term and the most direct way to give consumers what they want."
Meyer also said one format must win soon.
"Warner Bros. has produced in both high-definition formats in an effort to provide consumer choice, foster mainstream adoption and drive down hardware prices," said Jeff Bewkes, President and Chief Executive Officer, Time Warner Inc., the parent company of Warner Bros. Entertainment. "Today's decision by Warner Bros. to distribute in a single format comes at the right time and is the best decision both for consumers and Time Warner."
Currently Universal and Paramount are the two studios that are HD-DVD exclusive. Warner, Sony, 20th Century Fox, New Line, LionsGate, MGM, Fox Searchlight, Miramax, Warner and Buena Vista are now behind Blu-Ray.