Wednesday, September 08, 2010

ATT Wireless open letter of assurance to area customers

AT&T Wireless sent out a letter to Carolinas-area customers Wednesday night assuring them of coverage upgrades. The letter talks about AT&T's continuing plan to improve service.

If that sounds like a move to make sure you stick around once the iPhone gets gone, well, you thought what I thought.

Popular rumors, from credible news sources, have the iPhone going to Verizon in January. While that will surely hurt Android sales -- and I do believe many Verizon customers got tired of waiting for iPhone and found a decent alternative -- it could also hurt AT&T, which has experienced exponential growth thanks to the little handset from the guys in Cupertino, California.

Here's the text of the letter.

"I am writing to thank you for choosing AT&T for your wireless service, and to update you on exciting plans we have to make your wireless experience even better.

You already know that AT&T covers 97% of all Americans. And as an AT&T customer, you have access to the nation's fastest mobile broadband network; a mobile broadband network that allows you to talk and browse the web at the same time; and seamless access to over 20,000 AT&T Wi-Fi hotspots - more than any other U.S. wireless provider.

But you may not know the extent of our plans to improve your experience. In 2010 alone, we plan to invest between $18 and $19 billion in our wireless and wireline networks across the country. In fact, we've invested more in our networks over the last three years than any of our U.S. competitors. We've already upgraded our cell sites to enable faster mobile broadband speeds when paired with expanded backhaul, and we plan a similar upgrade at the end of the year that will enable even faster speeds.

We're not stopping there. We are also adding thousands of new cell sites, expanding mobile broadband coverage to millions of customers, installing enhanced fiber backhaul, and increasing the capacity of our data network. Not only do these enhancements provide a better experience today, but they also enable a seamless migration to our next generation of mobile broadband - LTE.

What this means to you is simple: better coverage where it matters most, and fast access to information on the go.

Your satisfaction is always our number one goal. If you have any needs or questions about what AT&T can do for you, I invite you to stop by your local AT&T store, visit att.com, or come tell us what you think at www.facebook.com/ATT.

Again, thank you for being our customer.

Sincerely,

Alison Hall
Vice President and General Manager
AT&T - Carolinas Region"

7 comments:

Timothy Whitson said...

Unfortunately for those of us in rural areas,(Mocksville) we're still on the Edge network and likely will be for the foreseeable future. It's way too tempting to jump ship for Verizon as we see all our acquaintances with Verizon service boasting 5 bars 3g service all around us.

Bruce said...

It used to be when you told AT&T about an area of bad signal they would run out and put a new cell tower or transmitter and get things up tp par. Now they just talk about how towns won't allow this and won't allow that and do nothing. Meanwhile, the first post pretty much sums up the Verizon experience.

Anonymous said...

I will be courious to see how many jump ship and if the Verizon network chokes just like the ATT did/does with the load demand,

Kernunnos13 said...

ATT has been doing this song and dance for years.

Aobut 4 years ago, I had gotten a new contract with AT&T, only to find I had no coverage at all at my home. I had to leave the house and go to the end of the block to get at least one bar.

After multiple complaints, I was told that they were in the process of upgrading the signal in my area. Never happened.

It took a constant issue with the monthly billing and a threat of an investigation by the FTC to get out of my contract.

So far, Verizon has been better. Not great, but much better.

Milton Feasley said...

Even Apple misunderestimated the overwhelming demand for the iPhone. If they had licensed to multiple providers from the beginning, they wouldn't have swamped any one company's network. AT&T also overpromised what they could deliver in an effort to get the exclusive contract.

MJ Barber said...

My fingers are crossed for a T-mobile iPhone. Verizon is crazy expensive. ATT really doesn't understand or is simply uninterested in what we have to say.
I also have to point out the horrible grammar in the letter. Senior level management should be able to work out language syntax before mailing a letter to thousands of folks. Just one more example of why ATT is a #FAIL.
In the bigger picture it makes me wonder why we spend so much on a convenience in the first place. I really like having a cell phone. However, I could live without it. Living without a cell phone could even be a welcome disconnection from being so available all the time. Habit, not necessity, makes us reach for our phones 99.9% of the time I would guess.

Anonymous said...

I agree with Kernunnos13. Catawba County has limited service. Purchased 1st generation iPHone only to find that in my home( in most populated residential area of NW HIckory) Zero bars with AT&T. Found a spot on patio where I had two bars! Local office was "clueless" as their info showed "good" reception (aka one bar). Promise of improvement never came. Returned iPhone and went Blackberry & back to Verizon. They rule(we know from experience) world wide for reception. Would love iPhone to partner with Verizon! Then I could have best cell service AND a MAC computer!