And now the iPhone helps you pick out toilet paper, too

Greenpeace's iPhone app is called “Recycled Tissue and Toilet Paper Guide.” The tool created by 3rd Whale, gives consumers a quick and easy way to choose the greenest toilet paper, tissues, paper towels, and paper napkins sold at the local supermarket.

The guide gives a thumbs-up to Green Forest, Natural Value and Seventh Generation, while recommending that shoppers avoid products like Kleenex, Charmin, Angel Soft, Cottonelle, Brawny, and Scott.

Greenpeace recommends companies manufacturing paper products that: 1) contain 100 percent recycled content; 2) at least 50 percent of which is from post-consumer materials); and, 3) avoid the use of chlorine or chlorine compounds in the whitening process.

The guide rates facial tissues, paper towels, toilet paper, and paper napkins with a “Recommended,” “Avoid,” or “They Can Do Better” ranking.

Features of the application include:
• The ability to quickly compare household paper brands while in the grocery store;
• A list of environmentally preferable tissue, toilet paper, paper towel and paper napkin brands.
• Brand specific information including the percentage of recycled content, the percentage of post-consumer content, and the bleaching method.

“Tissue products made from recycled content help to reduce our impact on ancient forests, protecting forest ecosystems and wildlife habitat,” said Greenpeace Forest Campaigner Lindsey Allen. “Customers who download the iPhone or Android version of the Greenpeace Recycled Tissue and Toilet Paper Guide can compare brands available at their local grocery store to find which brands are most environmentally sustainable. For those interested in protecting ancient forests from clearcutting and supporting truly sustainable companies, this application makes informed decision making even more convenient.”