Several industry reports, including one from Cote Collaborative industry pricing analyst Mike Cole, say AT&T is considering a $10 reduction in the iPhone monthly service plans, when a new version of the phone debuts, perhaps as early as next month.
The iPhone fell behind the BlackBerry in the latest smartphone sales reports and AT&T, the reports say, would make the move to try to boost sales of the iPhone, which many users -- and potential users -- feel is too expensive month-to-month.
Current iPhone prices range from $69 to $129. iPhone users who do not have a texting plan pay $0.25 to receive and $0.50 to send individual messages. Individual text plans range from $5 to $20.
So to go "whole hog" with the iPhone with unlimited everything is $149 per month. Sprint, meanwhile, offers the same features for $99 per month (but Sprint does not have the iPhone).