The rumor mills have been churning ever since.
The Wall Street Journal reported that book publisher Harper Collins and other publishers were in talks with Apple to offer its products for the new tablet. The e-books would have added features.
Sports Illustrated showed off a demo late last year of what some books and magazines might look like on the tablet.
HarperCollins CEO Brian Murray has said that enhanced e-books (with video, interviews, social networking) could sell for $14.99 to $19.99 a copy, up to double current best-seller prices, according to the Journal.
Also of note, several videogame makers have been invited to attend the event, leading to speculation that Apple might also be positioning the tablet as a big gaming device, which makes sense given the popularity of the current small screen iPhone and iPod touch as best-in-class handheld game systems.
A 10-inch screen would allow a near home console experience that you could take with you anywhere.
Another hot topic has been the name of the device. There've been reports and rumors of trademark applications for iPad, iSlate, MacTab, iTablet and more.
Last up, Boy Genius is reporting today that inside sources at Apple claim the new iPhone 4.0 software will allow users to multitask using different applications at the same time, plus some graphical changes to make navigation through the operating system faster and easier. The report also claims the updates will only be for iPhone 3G and 3GS and will make them more "full fledged computers."
Loving all the rumors, but it will be interesting to see who is right come next Wednesday.