What do people want from the Apple tablet? Under $700 and no data plan

The hottest news in the tech world continues to not be real news at all. It's people speculating what we'll see in the new Apple tablet that most industry analysts expect to be announced at Apple's media "event" Wednesday in San Francisco.

Retrevo, an electronics marketplace, recently asked some of its consumers what they expected from this rumored 10-inch touchscreen device. More than 500 randomly selected users of the website were asked about the device between Jan. 16 and Jan. 20.

A few highlights from the study:

• No one polled will spend more than $700 on the device.
• 44 percent said they would not buy it if it was tied to a monthly data plan.
• 39 percent said they needed 3G connectivity to make them buy the device.
• iPhone owners expressed a preference for running iPhone apps over Mac apps by a 3:2 margin.
• 75 percent said they needed at least six hours of battery life.
• 38 percent of women need an eBook store, compared to 25 percent of men.