Cover boy Kobe Bryant loves to play games

Kobe Bryant, the Los Angeles Lakers, star will be the cover athlete for 2K Sports' NBA 2K10.

After leading the Los Angeles Lakers to a remarkable 65-17 regular season record and a 1-0 lead in the NBA Finals, Bryant has established himself as one of the best players in the game.

“I’ve been playing sports video games for as long as I can remember and honestly, I’ve never seen one come so close to replicating real basketball," Bryant said. "What 2K Sports has done is truly incredible. (They are) constantly improving and adding something new to their game every year that makes them better and better, and that’s exactly what I try to do each season with my game. It’s as if 2K Sports has been on a sports video game championship run for several years now, and I’m not even sure there’s a word for that kind of dominance.”

To support this announcement, 2K Sports brought on legendary, award-winning film director and die-hard New York Knicks fan, Spike Lee, to produce an exclusive TV spot that aired Wednesday night to reveal Kobe Bryant as the cover athlete for NBA 2K10. Lee, who recently directed the highly publicized documentary on Kobe Bryant, Kobe Doin’ Work (ESPN Films), is famously known for his intense love and passion for the game of basketball.

“It's quite obvious why 2K Sports put Kobe Bryant on the cover of NBA 2K10, which is the best NBA video game,” said Lee, whose recent documentary on Bryant has earned high praise. “One day Kobe and I will go 1 on 1 playing NBA 2K10.”

In conjunction with the reveal of Bryant as the cover athlete for NBA 2K10, 2K Sports will invite fans to vote on their choice for the official box cover. A dedicated voting site will offer fans a selection of NBA 2K10 box covers to choose from, and the voting period is open now through June 15. The box cover that receives the most votes at the end of the voting period will be unveiled as the cover of NBA 2K10 on June 16th. More information on voting can be found at the official NBA 2K10 voting site, www.2ksports.com/vote.