Sunday, June 28, 2009
A few weeks ago, I wrote about Buick's new sports sedan, the eye-catching LaCrosse. I think it's a car that could really turn GM's fortunes.
Buick has long appealed only to old folks, right? Well, here's a car that goes straight after the Lexus/Acura-driving crowd and, to my 42-year-old eyes, it's the best looking design on the market right now.
The car is set to hit showrooms in the next two weeks -- full of techno gadgets like bluetooth and an available mile-per-hour meter that registers in the windshield so you don't have to look down to see how fast you're going (we've got to include that, right, because this is a blog about games and gadgets).
I have read some places where people questioned the opening ads (as seen above) for the LaCrosse and Buick's excellent Enclave crossover, which I think is the best-looking SUV/crossover on the market right now along with Toyota's Venza. I liked the new message in the spot of having a hip young movie director, however quirkly, really falling in love with Buick, the old man's brand.
"You've changed," he says as the appropriately titled "Here Comes The Hotstepper" plays in the background.
I think that's a great message to put out now. Buick's reliability ratings are up and the new LaCrosse has gotten plenty of positive press for almost everything except its smallish 13 cubic foot trunk. As I said before, I think this is a car that can help save GM, along with the upcoming Chevy Cruze hybrid and the electric Volt. The LaCrosse is the kind of car, if it drives and maintains as well as it looks, that will attract foreign car buyers and younger buyers to the brand (especially if there are some incentives attached).
One of these days, I'm going to trade the old Honda, and for the first time in my life, I think I might consider the old man's brand. It's like guy in the commerical says, Buick has changed.
Posted by Langston Wertz Jr. at 11:58 AM